Maplewild Marketing

One of the first logos I ever designed was for Maplewild Marketing. The process began with hand-painted watercolor sketches — an intentional choice to reflect the organic, layered growth her business aims to inspire. From those early studies, I began exploring a range of tree forms, looking for shapes that embodied her core values: development that’s natural, energizing (like a strong cup of coffee), and deeply rooted. What followed was the creation of a flexible design system where the logo, icons, and visual elements work seamlessly together, while remaining versatile enough to stand on their own. The final brand feels grounded, intentional, and built to grow with purpose and authenticity.