The WildFlora Bakery

For The WildFlora Bakery, the branding process began with an invitation to slow down and look closely—at florals, textures, and the intentional beauty baked into every detail. Blush and sage tones quickly became the heart of the palette, chosen for their gentle elegance and natural warmth. To round out the visual suite, I added hand-drawn illustrations of a whisk, a sprig of lavender, and eucalyptus stems: the whisk for the care that goes into every handmade batch, the lavender as both a flavor and a nod to Cle Elum’s local landscape, and the eucalyptus as a reminder of fresh ingredients, inspired ideas, and beautifully crafted treats and beverages. The final identity is a visual extension of the bakery’s spirit—warm, welcoming, and intentional—designed to reflect the hands behind each thoughtful detail & the care poured into every part of the experience.